E3 Harelbeke sexual harassment stunt shames everyone involved.

“The new campaign is here! Who “squeezes” them in Harelbeke?”

So says the tweet accompanying the new promotional image for the Belgian E3 Harelbeke semi-classic. It’s a rather tasteless nod to the outrage generated in 2013 when Peter Sagan pinched the behind of a podium model.

“HAHAHA GET IT GUYS, WE DON’T GIVE A SHIT WHAT WOMEN THINK!” is another translation that works.

E3 harelbeke

E3 harelbeke 2
Just in case the reference wasn’t obvious… they also tweeted this helpful instructional guide on how to be a dick and harass women.

Just when you thought cycling might – MIGHT – be growing up and getting over its problem with sexism, something like this comes along to remind you that dicks will be dicks.

As a result, I won’t be watching E3 Harelbeke this year, and I’ll be coming back tomorrow to explain to the sponsors exactly why not.

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